Case Story: Bank Iowa
Bank Iowa is a group of independent banks with 24 locations in 21 communities across Iowa. Each Bank Iowa offers the services of a large financial institution, but operates as a community bank in which decisions are made locally. The Bank Iowa locations are affiliates of Bank Iowa Corporation, a privately owned bank holding company headquartered in West Des Moines, Iowa with combined assets of more than $1 billion.
Ordering business stationary products was a hassle and took a great amount of time. And with multiple locations around the state, achieving a consistent brand look was challenging with the use of multiple vendors. In addition, the online ordering platform that had been implemented was not user friendly and placing orders using this system was time consuming and confusing.
ADi Group met with Bank Iowa's Marketing Director to analyze their current situation. It was determined that i-print solutions was an ideal fit for the challenges they were facing. ADi Group designed a customized program to allow Bank Iowa affiliate locations to create, proof and order their stationary products online.
Through i-print solutions, Bank Iowa streamlined their ordering process while achieving brand consistency across multiple locations. Printing errors have been greatly reduced through use of virtual proofs and pre-set templates. Overall, this has saved Bank Iowa time and money. As a result of the success of this program, Bank Iowa is now adding additional products to their online offering and realizing additional savings along the way.